Alarm Bells Ringing: Nokia in 2010

In September 2010, Stephen Elop (Elop) joined Nokia Corporations (Nokia) as the President and CEO. Elop, former head of Microsoft’s Business Division³ (MBD), was brought in to fix the numerous problems faced by the world's leading mobile phone company. His tasks included the onerous job of reversing not only Nokia’s eroding market share in the high-end smartphone segment but also its slumping profits. "My role, as the leader of Nokia, is to lead this team through this period of change, take the organization through a period of disruption. My job is to create an environment where those opportunities are properly captured, to ultimately ensure we are meeting the needs of our customers, while delivering superior financial result,"⁴ said Elop.